What is Flojo?

Wondering where the name came from?
Heres the low down

Flo(w) - In positive psychology, a flow state, also known as being in the zone, is the mental state in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterised by the complete absorption in what one does, and a resulting loss in one's sense of space and time.

Jo(urnal) - A record of what you have done, plan to do, or of descriptions or thoughts, written each day or frequently over a long period.

*side note… Flojo also rhymes with mojo, which, according to the Cambridge English Dictionary, “is a quality that attracts people to you and makes you successful and full of energy”  (and we kind of like that!)